Daily Thoughts on Clarity – Blog

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Don’t be different!

A unique position is what every marketer dreams of. If your brand occupies a unique position, it can’t easily be copied or challenged by a competitor. The market is all yours. The pitfall is that “unique” is often taken to mean “different”. Different is pointless, though. Different has no meaning

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Don’t be different!

A unique position is what every marketer dreams of. If your brand occupies a unique position, it can’t easily be copied or challenged by a competitor. The market is all

Read More »

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