The often overlooked reason why pitches succeed

The often overlooked reason why pitches succeed

The most overlooked reason why someone wins a pitch is that their product is actually good.

If your competition won and you didn’t, it’s easy to assume that they were “better salesmen”. And maybe they are. So, sure, become a great salesman.

Yet, it’s far more likely – and far more healthy – to assume that your competition, as well as the decision makers, are just as smart as you are so that your competion’s offering is actually that good.

With a twist: it’s good subjectively – not objectively. Because there is no objectivity. An offering is always for someone. I’ve seen many pitches fail not because the idea wasn’t great but because it was great from the wrong perspective, focussing on aspects that were important to the developers rather than the decision makers or the users.

To understand the needs, wants, and desires of that someone makes it so much more likely to build a product that appeals to your audience and then to be able to communicate it in a way that resonates deeply. This is what great salesmen do: They take a great product and let it shine.

Free Webinar

Find clarity on what success means for you and flip your inner script so you live up to it.

Read More

Tell me only one thing

The default mode for presenting is this: “I’m going to tell you everything I know and when I’m done, you are going to be convinced.”

Read »

About a happy man

I have been a happy man ever since January 1, 1990, when I no longer had an email address. I’d used email since about 1975,

Read »
Dr. Michael Gerharz

Dr. Michael Gerharz

NEWSLETTER

Crack the
Clarity Code!

Think, speak, and lead with clarity!
  • Start your day with a boost of clarity
  • New posts every weekday
  • Special offers
You can opt-out any time but I think you’ll really like what you get. Please see my privacy terms.