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Rational decision

Reminder: As humans we love to rationalize our decisions – rather than make rational decisions.

That’s true for your customers, too. Therefore, it’s useful to understand how their decisions are actually formed. When you understand the real reasons behind their decision, enough good reasons to justify the decision will usually be there (if your product is any good, of course).

Lead boldly, speak wisely!

Read by leaders who make a difference

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Keep it small

Meetings have a bad reputation as time wasters. That’s not going to magically improve when we transition to online meetings. It’s even harder to coordinate

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Dr. Michael Gerharz

Dr. Michael Gerharz

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