Reminder: As humans we love to rationalize our decisions – rather than make rational decisions.
That’s true for your customers, too. Therefore, it’s useful to understand how their decisions are actually formed. When you understand the real reasons behind their decision, enough good reasons to justify the decision will usually be there (if your product is any good, of course).
It’s hard to understand how, after 1964, anyone could still want to lead a tobacco company. The surgeon general’s report from 1964 clearly and unmistakably
Meetings have a bad reputation as time wasters. That’s not going to magically improve when we transition to online meetings. It’s even harder to coordinate
Good leaders hire great people. Great leaders make them a team. After all, a team of brilliant members might not accomplish much when everyone follows
