Reminder: As humans we love to rationalize our decisions – rather than make rational decisions.
That’s true for your customers, too. Therefore, it’s useful to understand how their decisions are actually formed. When you understand the real reasons behind their decision, enough good reasons to justify the decision will usually be there (if your product is any good, of course).
There’s a fine line between consistency in your actions and stagnation. Stagnation is almost inevitable when you act the same way over and over again.
Marketing in a sentence: You see things that I don’t see but want me to. And why wouldn’t I. Your thing is amazing, isn’t it?
It’s easy to speak with clarity. What’s hard is to speak with clarity about the things we deeply care about. “This program will bring you
