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Hot rotation

Hits are made in the hot rotation.
That’s just as true for the huge no. 1 hits as it is for your personal favorites.

When we hear a song for the first time, we might fall in love with it. But it’s the repetition that makes it a part of our identity. We easily listen to our favorite tunes more than a hundred times. And it still makes us happy when they pop up again on our playlist (or on radio).

Many content creators treat their content quite differently. They play a new song every time they show up.

What if you treated your content more like songs? Which one would you put on hot rotation?

PS: Keep in mind that this is a necessary but not sufficient condition. A song that’s not on hot rotation won’t become a hit. But that doesn’t meant that every song on hot rotation will become a hit.

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Dr. Michael Gerharz

Dr. Michael Gerharz



Yes, I love talking to you. Call me at +49.2241.8997777
Or reach out at michael@michaelgerharz.com


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