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Sophistication

Complexity tends to give the impression of sophistication. But actual sophistication lies in making things simpler, not more complex.

So, let’s not make this more complex than it needs to be. (But also not simpler.)

Lead boldly, speak wisely!

Read by leaders who make a difference

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What customers want

Many failed products are built on what the makers think people should want. Successful products deliver on what people actually want or need (if not

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Dr. Michael Gerharz

Dr. Michael Gerharz

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