fbpx

SEARCH

Explore

Blog
Podcast
Free Live Event
Self-Assessment
Manifesto
Book

Work with me

Connect

SUBSCRIBE

Handcrafted plates

Plates used to be handmade. Today, almost all plates are machine made. Most people are just fine with this but some still care for handcrafted plates.

The same will probably soon be true for copywriting. Or any writing, for that matter.

Just like with plates there’s nothing wrong with this. Machine made plates work fine. In fact, in many regards they are superior to handmade plates. More so, machines allow us to make things that no human could make.

And yet, there’s value in the knowledge that something is handcrafted. It’s just that most people won’t really care.

Which means that understanding your audience and getting clarity about what they really do care about will be a very useful insight to help determine what place AI should have in your communication.

Get weekly tips on how to find the right words

It’s free and you can cancel anytime.

Read More

Fun or profound?

We watch movies to be entertained (mostly), but we don’t mind learning something in the process. We listen to a presentation to learn something (mostly),

Read »

Ready or not?

“The show doesn’t go on because it’s ready; it goes on because it’s 11:30.” – Lorne Michaels These are the words of Saturday Night Live

Read »

If only I had known this

In hindsight, it’s often not that difficult to see what you should have done differently. Of course, this couldn’t work. Of course, they would be

Read »
Dr. Michael Gerharz

Dr. Michael Gerharz

WITH ME

SEARCH THE SITE

Yes, I love talking to you. Call me at +49.2241.8997777
Or reach out at michael@michaelgerharz.com

NEWSLETTER

Crack the
Clarity Code!

Think, speak, and lead with clarity!
  • Start your day with a boost of clarity
  • New posts every weekday
  • Special offers
You can opt-out any time but I think you’ll really like what you get. Please see my privacy terms.