Speaking of what you want to be known for: Make content around that, not what your audience is giving you likes for.
What works in social media is not necessarily what works for your business.
What works for your competitor is not necessarily what works for you.
What works for the audience you had is not necessarily what works for the audience you want.
We’re giving a speech. Yet, ironically for most speakers speaking is about taking. Taking for granted their audience’s time. Shamelessly making their communication about themselves,
When clarity emerges, it immediately dissolves. Clarity invites new possibilities and opens up new directions. Which inevitably push clarity away. If you pursue the possibilities,
“I’ll send you the slides.” The fairy tale about the double use of presentation slides as handouts goes something like this: Without any extra effort
