Speaking of what you want to be known for: Make content around that, not what your audience is giving you likes for.
What works in social media is not necessarily what works for your business.
What works for your competitor is not necessarily what works for you.
What works for the audience you had is not necessarily what works for the audience you want.
The Blue Man Group is kind of remarkable. Actually, it’s two kinds of remarkable: “built in” and “on top”. Built in remarkable is the way
Reminder: Authenticity is in the eye of the beholder. It’s not your call, it’s theirs. No matter how “authentic” you think you are, it’s their
Many people who deeply care for their cause fail to make change happen. For a simple reason: It’s not enough to care for your cause.
