Force tends to create counter-force.
Push me and I’ll resist.
Pull me and I’ll resist.
But show me why it’s worthwhile to get there, and I’ll happily start moving.
That’s the difference between selfish marketing and marketing that lights the path.
If you build something that’s truly great and communicate it to me from a perspective of empathy and honesty, why wouldn’t I choose it?
If time runs out, we tend to switch our attention to what’s urgent. But it’s precisely then when it matters most to focus on what’s
It’s not really hard to come up with a great slogan that grabs someone’s attention. What’s hard is to come up with a slogan that’s
The most common reason for people to feel uncomfortable with their way of communicating is that they use words they don’t believe in. For all
