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Counter-force

Force tends to create counter-force.
Push me and I’ll resist.
Pull me and I’ll resist.

But show me why it’s worthwhile to get there, and I’ll happily start moving.

That’s the difference between selfish marketing and marketing that lights the path.

If you build something that’s truly great and communicate it to me from a perspective of empathy and honesty, why wouldn’t I choose it?

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Being super prepared

Back in school, I had a classmate who put an unbelievable amount of work in preparing for exams, reading mountains of books. I remember one

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Different answers

If you asked every member on your team where they think you’re headed, how many different answers would you get? When was the last time

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Don’t get killed!

When my daughter had to learn the traffic rules for her biking exam, she felt quite overwhelmed by the sheer number of rules. I asked

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