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Counter-force

Force tends to create counter-force.
Push me and I’ll resist.
Pull me and I’ll resist.

But show me why it’s worthwhile to get there, and I’ll happily start moving.

That’s the difference between selfish marketing and marketing that lights the path.

If you build something that’s truly great and communicate it to me from a perspective of empathy and honesty, why wouldn’t I choose it?

Get weekly tips on how to find the right words

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If time runs out …

If time runs out, we tend to switch our attention to what’s urgent. But it’s precisely then when it matters most to focus on what’s

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Dr. Michael Gerharz

Dr. Michael Gerharz

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