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Counter-force

Force tends to create counter-force.
Push me and I’ll resist.
Pull me and I’ll resist.

But show me why it’s worthwhile to get there, and I’ll happily start moving.

That’s the difference between selfish marketing and marketing that lights the path.

If you build something that’s truly great and communicate it to me from a perspective of empathy and honesty, why wouldn’t I choose it?

Would you like to get a weekly mail on how to communicate with irresistible clarity?

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The storytelling difference

There’s a huge difference between telling stories DURING a speech and telling a story WITH your speech. Most storytelling advice aims at the former. It

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Ironoia

Ironoia, according to Ian Bogost, is a modern disease that prevents us from taking anything seriously. It also prevents us from taking responsibility for the

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Dr. Michael Gerharz

Dr. Michael Gerharz

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