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The quest for amazing words

Here’s one of the biggest roadblocks for making a better impact with your communication: The ambition to find the most amazing words for saying what you want to say.

That’s not what great communicators do.

Their words don’t touch us because they use “amazing words” or because it’s the most groundbreaking thing.

They touch us because they say out loud what’s on our mind but which we couldn’t find the right words for ourselves. They capture what we would have liked to say ourselves but couldn’t.

Most of all: they simply say it out loud, often in the simplest form.

Stop trying to say the most amazing words. Stop trying to always have to say something groundbreaking.

Instead look closer and say – in plain English – what you see.

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The hero’s podium

The hero’s podium is a notoriously difficult place to be on. It means that all eyes are on you. Your job is no lesser than

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Your best decision

What was the best decision you made in 2021? Think a moment about it. I bet you chose a decision that led to a great

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The Pareto trap

The Pareto rule suggests that for many tasks, you can achieve about 80% of the result with about 20% of the effort. But should you?

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Dr. Michael Gerharz

Dr. Michael Gerharz

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