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What if?

“What if we were only allowed to use environmentally friendly supply?”

“What if we had to cut the price by half?”

“What if we had to double the price?”

“What if we had no ad budget?”

“What if our account would be suspended on Instagram (or whatever platform you’re most active on)?”

“What if we had to tell the truth in our marketing?”

“What if?” is a great question to identify possible leaps. At first, it feels like you’re constraining yourself. But if you play it seriously the constraint can become a powerful creativity booster that leads to unexpected paths that allows you to leap independent of the constraint.

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How cool is that?

“How cool is that? I can speak about my idea for 30 minutes and everyone’s going to listen? Wow! This is great. Let’s get to

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Start with WHAAAAAT?

When developing your story, it’s a good idea to start with why. But when delivering the story, it’s even better to start with “WHAAAAAT?” –

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Dr. Michael Gerharz

Dr. Michael Gerharz

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