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When you watch a typical CEO keynote, you usually feel like you’re being sold to. You have your guards up and you are constantly looking
When you don’t have an argument, you start selling vocabulary.And the easiest way to spot this is your adjectives. Words like “seamless,” “robust,” “strategic,” and
We spend too much time looking for “Visionary” leaders. The word implies that the job of a leader is to hallucinate a future and then
You have an altitude problem. The moment I said this, my client burst out with a loud “Hah!” She smiled: “That makes so much sense.
I usually take a lot of heat for this position: No one cares for your differentiation. “Being different” is often positioned as the superior alternative
Everyone else seems to be buzzing with enthusiasm. Words like “alignment,” “synergy,” “north star” are flying around and they are met with collective nodding. Someone