Stop bothering with persuading people. Let others do the shouting.
And let them be ignored.
Modern speaking is pull not push. It’s about being so irresistible that your customers will beg you to tell them more. It’s about resonating with what they desire. It’s about telling your story the right way.
Stop persuading and start becoming irresistible!
Your people don’t need another one who tells them what to do. You hired them precisely because they are the ones who know what to do.
Your job is to inspire them. To motivate them so they aim even higher. And to empower them to live up to it.
Stop commanding and start becoming a leader!
Others try hard to put on a great show. Because they don’t trust that what they have to say is irresistible.
Here’s the truth: It’s not about adding some secret presentation magic on top but about letting the thing itself shine. Make it 100% about the audience and they will be dying to listen to you.
Stop acting and start captivating!