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One message less …

If I forced you to remove one message from your website, your speech, your sales deck … what would it be?

Why that one?

Would your audience miss it? Take notice? Or even appreciate it?

So, will you actually remove it or will you make it stronger instead?

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Sales is all about action

… and action results from thoughts. Presentations are about changing thoughts and therefore, if done well, presentations are a great tool to move people to take

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Adding features

Clarity is an infinite game. When new ideas pop up or new features get added to the product, we need to adapt the story we

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