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One message less …

If I forced you to remove one message from your website, your speech, your sales deck … what would it be?

Why that one?

Would your audience miss it? Take notice? Or even appreciate it?

So, will you actually remove it or will you make it stronger instead?

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That one message

If I forced you to remove one message from your website, which one would you remove? Why don’t you? … No, honestly now:Would removing that

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Cutting through the noise

It’s not about being the loudest voice in your space; it’s about being the voice that cuts through the noise. Surprisingly often that’s the calm

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