10 THOUGHTs

on how great communicators use relentless focus to make a bigger impact
Focus means making decisions.

It means saying “no” to many things so you can wholeheartedly say “yes” to the one thing.

That’s not always easy. It can hurt, but there’s no alternative.

If you don’t decide what matters most, your audience will happily decide for you.

(You might not like their choice.)

How would your audience say it?
The pass along phrase forces you to look from their perspective.

The easier you make it for your audience to speak about your idea, the more likely your idea will spread.

One of the more surprising ways to focus is by embracing your weaknesses.

When your team is focused on a common goal it simplifies decision making and empowers every member on your team to make decisions on behalf of the team. You’re no longer the bottleneck.

The more priorities you have, the more your business will struggle to make decisions. In fact, the ideal number of priorities is one.

The world’s strongest brands (and teams) focus on one promise and then they stick with it. Sometimes for decades. That’s how they become known for that promise.

WANT TO DIG DEEPER?

Online-Course “CRACK THE CLARITY CODE”

A focused 5-day online course that helps you get from gut feeling to razor sharp clarity, based on 15 years of working with great leaders and brilliant communicators. Each day is kicked off with a video teaching you important insights about clarity and deep-diving prompts guide you to applying what you’ve learnt to your own communication. It’s only €49 (approx. $54), including a workbook and a special bonus.

MASTERCLASS “IRRESISTIBLE COMMUNICATION”

An intense 4 week program that will transform the way you communicate in every aspect of your life. Previous participants say that they “feel empowered” and that they got “a real sense of clarity that didn’t exist before”. It’s 100% hands-on, so you will leave the workshop ready to tell your story. We won’t stop at knowing how to tell your story. We’ll guide you to actually telling your story.
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