Free E-Book

Work with me



What we want to be known for

It’s a very noisy world. And we’re not gonna get a chance to get people to remember much about us. – Steve Jobs

It is indeed a very noisy world and I think Steve Jobs’ take from 1997 has only grown in importance since back in the days when he said those words to introduce the “Think different” campaign.

The world is not going to remember much about us. Which is why we need to make sure that it remembers the right things. The things that we truly stand for and that we are proud to be associated with so that it fuels our motivation and inspires our actions.

This is not to be confused with a fancy sounding marketing slogan. Fancy is great. But it’s not the point – let alone the starting point.

The starting point is that people need to be able to find an anchor in our message.

To achieve that, we don’t need fanciness but clarity: Clarity about what we want to be known for and why that would matter to our audience.

With that clarity, we’ll be in a much better position to find the best wording that turns that clarity into a fancy slogan.

First comes clarity about what we want to be known for, only then comes the genius marketing plan, the communication strategy, and the actual implementation.

PS: The Crack the Clarity Code online course (https://crack-the-clarity-code) is designed to help you find that clarity.

What if you could speak with irresistible clarity?

My eBook teaches you a 5-step process that works

Read More

Open doors

Two very different ways to create an offer: No. 1: Leave as many doors open as possible and make sure that there’s something in it

Read »
Dr. Michael Gerharz

Dr. Michael Gerharz



Yes, I love talking to you. Call me at +49.2241.8997777
Or reach out at


Crack the
Clarity Code!

Think, speak, and lead with clarity!
  • Start your day with a boost of clarity
  • New posts every weekday
  • Special offers
You can opt-out any time but I think you’ll really like what you get. Please see my privacy terms.