What we want to be known for

It’s a very noisy world. And we’re not gonna get a chance to get people to remember much about us. – Steve Jobs

It is indeed a very noisy world and I think Steve Jobs’ take from 1997 has only grown in importance since back in the days when he said those words to introduce the “Think different” campaign.

The world is not going to remember much about us. Which is why we need to make sure that it remembers the right things. The things that we truly stand for and that we are proud to be associated with so that it fuels our motivation and inspires our actions.

This is not to be confused with a fancy sounding marketing slogan. Fancy is great. But it’s not the point – let alone the starting point.

The starting point is that people need to be able to find an anchor in our message.

To achieve that, we don’t need fanciness but clarity: Clarity about what we want to be known for and why that would matter to our audience.

With that clarity, we’ll be in a much better position to find the best wording that turns that clarity into a fancy slogan.

First comes clarity about what we want to be known for, only then comes the genius marketing plan, the communication strategy, and the actual implementation.

PS: The Crack the Clarity Code online course (https://crack-the-clarity-code) is designed to help you find that clarity.

What if you could speak with irresistible clarity?

Learn how in this free video series:

Read More


Many presenters tell their audience everything but fail to make them curious for anything. It’s exactly the other way around: Start from curiosity and ignore

Read »

Selling diamonds

All too often, corporate messaging suffers from – let’s be straight – bullshitting. Promising the blue from the skies, using fluffy statements, and decorating vague

Read »
Dr. Michael Gerharz

Dr. Michael Gerharz


Crack the
Clarity Code!

Think, speak, and lead with clarity!
  • Start your day with a boost of clarity
  • New posts every weekday
  • Special offers
You can opt-out any time but I think you’ll really like what you get. Please see my privacy terms.