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When everything’s important, nothing’s important

This is the blueprint of most presentations, reports, pitches, websites, you name it.

Everything’s important. And therefore, nothing is important.

The thing is this: If you don’t pick what’s important you’re asking your audience to do it for you.

You might not be too happy with their choice.

Better to find the courage to do it yourself.

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Moving faster

“I’m not getting the results I’m looking for … so I need to work harder and move faster.” But do you? Because the thing is

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