When everything’s important, nothing’s important

This is the blueprint of most presentations, reports, pitches, websites, you name it.

Everything’s important. And therefore, nothing is important.

The thing is this: If you don’t pick what’s important you’re asking your audience to do it for you.

You might not be too happy with their choice.

Better to find the courage to do it yourself.

What if you could speak with irresistible clarity?

Learn how in this free video series:

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Making bold promises

Building credibility is actually easy: Mean what you say. Make promises you can keep; don’t make promises you can’t keep. While it’s obvious how the

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The house is on fire

Think of a great book you enjoyed lately. How did it begin? Mine started with a burning house. Great authors know that once the reader

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Pitching to the masses

With Apple’s massive success over the years, it’s easy to miss that Apple’s greatest pitches were not to the masses. Quite the opposite. Many observers

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Dr. Michael Gerharz

Dr. Michael Gerharz

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