When everything’s important, nothing’s important

This is the blueprint of most presentations, reports, pitches, websites, you name it.

Everything’s important. And therefore, nothing is important.

The thing is this: If you don’t pick what’s important you’re asking your audience to do it for you.

You might not be too happy with their choice.

Better to find the courage to do it yourself.

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The driver’s seat

Time’s serial. It just passes by. When we read a book, we are in control of the pace with wich we process the information. We

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Sign of the times

Walter, a friend of mine, recently claimed that he could tell by the looks of someone’s website when that person entered the Internet. The structure

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Dr. Michael Gerharz

Dr. Michael Gerharz

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