Close this search box.

When customers refuse to understand us

You see something bad, you see how to make it good, but the others don’t see it. What do you do?

Let’s say you’ve found a better way to schedule meetings. Or you’ve found a more sustainable way to produce something and save at least 10% of the energy. But customers don’t buy it.

It’s a common problem for people who care deeply for their cause. It can be hugely frustrating when the customers refuse to see it although you’ve explained it to them very clearly. They still refuse to change anything. They keep doing what they always do.

The worst part is when this observation becomes kind of a comfort zone, a place to hide at.

I’ve seen it happen more than once. After all, it’s not your fault. It’s their fault. Despite your clear explanation, the customers still refuse to see or acknowledge it. You would change the world, if only the others opened their eyes.

The bitter truth is that they don’t have to. It’s not their job. Which means that it’s not their fault.

So, let’s move out of the comfort zone and ask more meaningful questions:

What will you open our eyes for?

Get Daily Insights on The Art of Communicating for Free

Read More

Brutal honesty

Do you trust you customer with the decision to buy from you? In other words: If they knew everything you know, would they buy? If

Read »

What if it works?

“Let’s try this and see if it works.” That’s the core of play. To try things that might work although we are not sure whether

Read »

Daily insights on
The Art of Communicating

Find the right words and
make a bigger impact!!
You can opt-out any time but I think you’ll really like what you get. Please see my privacy terms.