Adding features

Clarity is an infinite game.

When new ideas pop up or new features get added to the product, we need to adapt the story we tell.

The default approach is to just add the news to the existing story.

If we do this multiple times, we end up with a confusing mess.

A better approach is to evolve the story. Don’t merely add to the story but refine it. Don’t merely append but re-think how it all relates to each other.

Of course, this will be so much easier if you keep that in mind when you develop the new feature.

Check out my new book
The PATH to Strategic Impact

Get This Moment Counts in your inbox.
How exceptional leaders communicate when the message has to land

    I value your privacy. No spam. Just “Great stuff, brilliantly articulated” (to use the words of longtime reader David).

    Read More

    The secret to clarity

    You’d think the secret to clarity is finding the perfect words. It’s not.It’s having the courage to cut everything else. The clever line you loved?

    Read »

    The Diva

    Are you there when it matters most?The Diva has their very own definition of what that means. They show up when the spotlight is brightest.Not

    Read »

    8 million

    Each year, more than 8 million children die due to poverty (source). That’s a huge number. But how large is it, really? The human mind

    Read »