“Would that make our customers proud?”
It’s a simple question with profound implications on the choices you make.
When was the last time you asked it?
(Another good question is: “Are we proud of the customers we have?”)
Get The Art of Communicating in your inbox.
Short and actionable posts on how to find words that drive action.
I value your privacy. No spam. Just “Great stuff, brilliantly articulated” (to use the words of longtime reader David).
In conversations, do you notice when people light up? It’s rarely because of what you said. It’s because you created space for them to share,
Some companies define their strategy as a focus on an outcome, such as “double our revenue in the next 5 years”. This can be utterly
The crucial question that’s almost never asked when preparing a talk: Am I excited? Instead, preparation is dominated by “Does it make sense?” Which is
