Counter-force

Force tends to create counter-force.
Push me and I’ll resist.
Pull me and I’ll resist.

But show me why it’s worthwhile to get there, and I’ll happily start moving.

That’s the difference between selfish marketing and marketing that lights the path.

If you build something that’s truly great and communicate it to me from a perspective of empathy and honesty, why wouldn’t I choose it?

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You talkin’ to me?

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Bypasses

Straight lines are not always the quickest path. That’s why bypasses exist. It might be shorter to drive straight through the town, but the detour

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