Force tends to create counter-force.
Push me and I’ll resist.
Pull me and I’ll resist.
But show me why it’s worthwhile to get there, and I’ll happily start moving.
That’s the difference between selfish marketing and marketing that lights the path.
If you build something that’s truly great and communicate it to me from a perspective of empathy and honesty, why wouldn’t I choose it?
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Is it worth it to go through the hassle of preparing a presentation? To research material, craft a story, design the media, rehearse, gather people
Many people believe that a great presentation makes it easy for the audience to choose you. The easier, the better. Yet, the most satisfying decisions