Force tends to create counter-force.
Push me and I’ll resist.
Pull me and I’ll resist.
But show me why it’s worthwhile to get there, and I’ll happily start moving.
That’s the difference between selfish marketing and marketing that lights the path.
If you build something that’s truly great and communicate it to me from a perspective of empathy and honesty, why wouldn’t I choose it?
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The word “clarity” invites a binary view on the matter: Either you have clarity or not. But that’s hardly how it works in real life.
We both know what happens when you raise prices.People go quiet … and you suddenly hear every possible doubt in the room even if nobody
