Counter-force

Force tends to create counter-force.
Push me and I’ll resist.
Pull me and I’ll resist.

But show me why it’s worthwhile to get there, and I’ll happily start moving.

That’s the difference between selfish marketing and marketing that lights the path.

If you build something that’s truly great and communicate it to me from a perspective of empathy and honesty, why wouldn’t I choose it?

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The PATH to Strategic Impact

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Opportunities

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The story of 2022

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The graduation

A couple of days ago, my oldest daughter had her graduation ceremony. And besides being a very proud moment for me as a dad, there

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