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Counter-force

Force tends to create counter-force.
Push me and I’ll resist.
Pull me and I’ll resist.

But show me why it’s worthwhile to get there, and I’ll happily start moving.

That’s the difference between selfish marketing and marketing that lights the path.

If you build something that’s truly great and communicate it to me from a perspective of empathy and honesty, why wouldn’t I choose it?

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Adapt or Attract

Two ways to resonate strongly with your audience. Adapt your messaging to the audience. Or. Attract your audience with your messaging. Which one do you

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The laziness of confusion

I’ve seen so many ideas being buried because the communication was confusing. Lack of clarity stole the impact and influence that many of these ideas

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