When others persuade harder, we resonate stronger

When others persuade harder, we resonate stronger.

Where they try to push, we invite.

Because persuasion insists on being right.
While resonance seeks to get it right.

Therefore, persuasion needs force.
But resonance flows.

It listens for what’s already there.

People don’t crave more arguments.
They crave relevance.
They crave to be seen.

It’s not about pushing a point harder;
it’s about making people feel understood.

In the end, they don’t need to be convinced.
They’ll see it for themselves.

And when they do, they’ll make a choice.

Resonance isn’t forced.
It’s welcome.

Check out my new book
The PATH to Strategic Impact

Get This Moment Counts in your inbox.
My weekly briefing for leaders who want to give their best talk exactly when it matters

    I value your privacy. No spam. Just “Great stuff, brilliantly articulated” (to use the words of longtime reader David).

    Read More

    Attention to detail

    Donald Knuth pays $2.56 for every error that you spot in one of his books. Checks are rarely cashed, though, as the receivers prefer to

    Read »

    Sales fixes everything.

    Until it doesn’t. At which point everything breaks down. All the overheads that you have allowed to grow: too expensive. All the sideways that you

    Read »