Rule no. 1 in communication is brutal:
If they didn’t get, they didn’t get it. End of story.
There really is no point in arguing that you meant it slightly differently and if only they had listened more carefully, they would have easily seen that.
They didn’t.
It’s not their fault.
Clarity is our responsibility. Not their’s.
Which means that clarity is an invaluable ingredient for almost all aspects of business and life. It’s essential if you want to make an impact.
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You might copywrite a text faster than anyone else in town. But on the other side of the planet, I can find someone who writes
Reminder: As humans we love to rationalize our decisions – rather than make rational decisions. That’s true for your customers, too. Therefore, it’s useful to
It’s an opportunity to get access to the exclusive attention of an entire audience. It’s the opportunity to make them see and feel what matters
