There’s one guaranteed way to build long-term trust

Mean what you say.

(Bonus points for making it easy for others to get what you mean.)

“It sounds so incredibly powerful when she says it.” Just wow. But why is it that the same thought that you’ve thought a thousand times

While that makes for one of the greatest movie quotes, it’s certainly not the kind of business we strive for. I don’t know about you,

What’s worse than a fun speech that lacks substance? A profound speech that lacks fun. The fun part might at least get some people to

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