Mean what you say.
(Bonus points for making it easy for others to get what you mean.)
Do funny ads work?
Remember that funny ad? Well, can you also recall what it was advertising? Let alone did it make you buy the product? You’re not alone, judging
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10 eyewitnesses
If, after a car accident, you ask 10 eyewitnesses what they saw, you will hear 10 different versions of the same accident, possibly even contradictory
Dangerous Ideas
The most dangerous ideas are the ones that feel comfortable.They’re the ones you don’t question. It’s easy to think the work is done when you’re