Alex: For my last talk, I had a grand entrance on a zip line to give a wow effect.
Casey: That’s daring! What was the feedback?
Alex: They all loved the entrance, but asked if I could zip out and back in with some clearer points.
Casey: Ah, the difference between a flying start and a landing thought!
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Wow effects get you only half-way there. Change happens when you lead your audience all the way to a profound aha moment.
Some marketers treat us as kind of dumb. For example in the way they try to persuade us by hiding their cons and exaggerating their
It’s spelled “story” – without the “hi” at the beginning. Still, many people approach telling stories as recounting historical events. In a chronological order. Even
Great storytelling fuels influence.Which is good, bad, and ugly … some thoughts on how to deal with bullshitters: If you manage to tell a story that
