Life’s busy

Life’s busy. I bet that yours is busy, too.

So are your audience’s lives. Problems keep popping up for them, quick fixes need to be put in place, opportunities want to be chased, risks managed, pitfalls avoided, … all of that not only in business but in their private lives, too.

Let’s face it: Most people are rather busy with managing their own lives. There’s just not much time left for them to care for what you’ve got to say … let alone cheer for you.

Which can be a source of major frustration when you’re expecting that from your communication. When you want your audience to care for you.

Things change, though, when you turn your expectations around and cheer for them. When you see their struggles and understand their desires. When you open them a door or prevent them from falling into a trap. When you make their lives a little bit easier.

See them first and they will, sooner or later, see you.

Get Daily Insights on The Art of Communicating for Free

Check out my new book
The PATH to Strategic Impact

Read More

Applause vs. impact

If you could pick only one, applause or impact, what would you choose? Now, if you scroll through your timeline on social media, how do

Read »

Daily insights on
The Art of Communicating

Find the right words and
make a bigger impact!!
You can opt-out any time but I think you’ll really like what you get. Please see my privacy terms.