Search
Close this search box.

The Curse of Knowledge

The Curse of Knowledge is a fancy name for the phenomenon that we can’t imagine what it would be like if we didn’t knew what we know. Go ahead, try it! What’s it like to not know what a variable is?

It’s impossible. And that’s the reason why the Curse of Knowledge is so dangerous. It hides behind a feeling of clarity inside. Yet, for an outsider, what appears clear to ourselves might be totally confusing.

The Curse of Knowledge leads us to use technical terms without explaining them, to use acronyms and abbreviations that our audiences aren’t familiar with, or to just assume that our audiences know the background of an incident when, in fact, they don’t.

The problem when we don’t fight the Curse of Knowledge is that we waste everyone’s time with figuring out what we mean. Yet, that’s common practice. In a lot of settings, people are just ok with communication that lacks clarity. Somehow, it seems acceptable to have the audience figure out what it all means.

Great speakers set themselves apart by not settling with this. Great speakers have figured out how to speak with clarity so they can overcome the Curse of Knowledge. Rather than have their audiences invest the time to figure it out, they themselves invest the time to figure out how to speak with clarity.

Get Daily Insights on The Art of Communicating for Free

Read More

Don’t be different!

A unique position is what every marketer dreams of. If your brand occupies a unique position, it can’t easily be copied or challenged by a

Read »

What if?

“What if we were only allowed to use environmentally friendly supply?” “What if we had to cut the price by half?” “What if we had

Read »

How to become a megastar

Here’s an interesting piece from Apple Music on the band Coldplay: You don’t become one of the biggest bands in the world without sticking to

Read »

Daily insights on
The Art of Communicating

Find the right words and
make a bigger impact!!
You can opt-out any time but I think you’ll really like what you get. Please see my privacy terms.