I’m not going to miss that

What outcome would make your next meeting so valuable that you wouldn’t want to miss it at any cost?

How about your co-workers? Do they feel that the outcome of your next meeting is so valuable that they wouldn’t want to miss it at any cost?

If yes, bravo! You’re a rare breed.

If not, what would make it so? What can you change to make it more valuable? (Maybe switch to a doing instead?)

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Love, according to marketing

No-one ever gets tired of hearing “I love you”.But marketers? They say: “Love me!” Followed by: “Have you subscribed to my newsletter?” Hm. What could

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No!

In elementary sales school you learn that a prospect’s “no” is short for “not enough information”. And so, whole armies of salesforces bombard their prospects

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One message less …

If I forced you to remove one message from your website, your speech, your sales deck … what would it be? Why that one?
Would your audience

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