Love, according to marketing

No-one ever gets tired of hearing “I love you”.
But marketers? They say: “Love me!”

Followed by: “Have you subscribed to my newsletter?”

Hm. What could possibly go wrong?

Love doesn’t work that way.
Neither does marketing.

Keep lighting the path!

Check out my new book
The PATH to Strategic Impact

Get The Art of Communicating in your inbox.
Change minds, drive action, and turn confusion into clarity.

    I value your privacy. No spam. Just “Great stuff, brilliantly articulated” (to use the words of longtime reader David).

    Read More

    Clueless

    What just happened? Did they seriously choose that piece of junk over mine? Every detail, every nuance — mine’s miles ahead … and it’s still

    Read »