If I forced you to remove one message from your website, your speech, your sales deck … what would it be?
Why that one?
Would your audience miss it? Take notice? Or even appreciate it?
So, will you actually remove it or will you make it stronger instead?
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A big irony in communication:the more you try to impress, the less you usually do. The fancy ads, the larger-than-life promises, the forced storytelling …
Good enough, but for what? Actually, there are two kinds of good enough: The “I don’t care” kind. The “I care deeply” kind. The former
We tend to assume that our audience understands what we mean and that misunderstanding is an anomaly in communication. I think it’s much more helpful
