You can’t lead hearts without caring for the ground they stand on.
Isn’t it interesting how earth and heart are anagrams?
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The pitch for the original Alien movie is widely considered to be one of the best pitches ever made. Legend has it that it was
A few things people care about: feeling seen and heard appreciation for their effort their family their employees a day off with their children improving
-> Passionate beats eloquent-> Prominent beats competent-> Relatable beats spectacular-> Relevant beats fancy-> Simple beats complex-> Useful beats beautiful-> Wow beats aha in the short
