You might copywrite a text faster than anyone else in town. But on the other side of the planet, I can find someone who writes better.
You might make the best burger in New York. But if I’m living in Germany, I will choose a different restaurant for tonight’s meal.
“Faster” and “better” can have a very different value depending on the arena you’re competing in.
Which arena are you competing in? Does it influence how you communicate why people should choose you?
I’m not impressed when someone uses complex words. I’m impressed when they can say complex things with simple words. That’s what differentiates leaders who light
We’re giving a speech. Yet, ironically for most speakers speaking is about taking. Taking for granted their audience’s time. Shamelessly making their communication about themselves,
If storytelling is that ancient tool that fuels all human learning, then shouldn’t it be easier after all these years? Shouldn’t we just have learnt
