You might copywrite a text faster than anyone else in town. But on the other side of the planet, I can find someone who writes better.
You might make the best burger in New York. But if I’m living in Germany, I will choose a different restaurant for tonight’s meal.
“Faster” and “better” can have a very different value depending on the arena you’re competing in.
Which arena are you competing in? Does it influence how you communicate why people should choose you?
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In 2014, director Michael Bay had one of the most devastating performances on a big stage. In a Samsung press conference he totally lost it.
If I can’t relate to a speaker’s words, it doesn’t matter how beautiful their slides are, how elaborate their body language is, or how creative
If you can manage to plant ONE THOUGHT in my head, you’ve changed my life. You’ve also achieved way more than almost any other piece
