You might copywrite a text faster than anyone else in town. But on the other side of the planet, I can find someone who writes better.
You might make the best burger in New York. But if I’m living in Germany, I will choose a different restaurant for tonight’s meal.
“Faster” and “better” can have a very different value depending on the arena you’re competing in.
Which arena are you competing in? Does it influence how you communicate why people should choose you?
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-> Passionate beats eloquent-> Prominent beats competent-> Relatable beats spectacular-> Relevant beats fancy-> Simple beats complex-> Useful beats beautiful-> Wow beats aha in the short
If I didn’t follow your advice what would happen? Where would I be missing out? Because why would I listen if nothing’s at stake?
Recently, I’ve been to a lovely film festival that had a problem. Their public funding had been cut significantly and now they are in financial
