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The best use of your time

Clarity takes time. Time to think things through. Time to change perspectives. Time to ask for feedback.

Time that we often lack in our daily business.

Given all the other things that are on our table, clamoring for our attention, it often feels that we just don’t have time to refine our story or to look for simpler ways of explaining our product.

I don’t think that’s true. In fact, I feel that the opposite is true: Investing in simpler language is one of the best uses of our time while settling with hard to understand or plain confusing messages is about the worst use of anyone’s time.

When you aim to speak with clarity, then yes, it will consume some of your time. But on the other hand, it will spare your audience an enormous amount of time – time that they would otherwise need to spend in order to figure out what you mean.

Arguably that’s going to be worth way more than your time invest.

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