Close this search box.

Clear communication is revelation work

Some things are hard to understand and even harder to explain. Which is a real problem when this thing is your idea and it has the potential to change something for the better.

Yet, you’re so deeply expert in that field that it’s hard to find simple language. The Curse of Knowledge has its mighty grip firmly wrapped around you: the more you know about a thing, the harder it gets to speak about it in simple terms.

Here’s what happens in many companies at that point:

Meetings are scheduled to figure it out. Long meetings, in fact. Also, PowerPoints are produced. Whiteboards are filled. Heated discussions about the implications of saying “X” vs “Y” erupt. Opinions clash … until … finally … they settle with a compromise that everyone can (only) kind of live with.

The one thing that they didn’t do was speak with their audience. Start a conversation. Figure out what language the audience uses. Check how they really understand what you say. Validate your assumptions. Cross-check them over many conversations.

Clear communication is much more revelation work than it is creative work. It starts with valid data.

Get Daily Insights on The Art of Communicating for Free

Read More

Remember me!

“I’ll send you the slides.” The fairy tale about the double use of presentation slides as handouts goes something like this: Without any extra effort

Read »

The smartest person

The smartest person in the room is the one who knows how to tap into the intelligence of everyone in the room. Which means that

Read »

Daily insights on
The Art of Communicating

Find the right words and
make a bigger impact!!
You can opt-out any time but I think you’ll really like what you get. Please see my privacy terms.