Duh, of course people prefer clear over confusing.
Only that that’s a lie most of the time.
To most people, clarity stops being attractive the moment it forces you to make choices.
The problem is, it always does.
Every word you clarify reveals what you truly stand for. And what you don’t.
Which means you’ll actually have to stand for it.
That’s why confusion often wins.
Not for you, I guess.
Keep lighting the path,
Michael
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The most overlooked reason why someone wins a pitch is that their product is actually good. If your competition won and you didn’t, it’s easy
People who care for the truth tend to shy away from simple statements. Manipulators don’t. Which leads into a vicious circle. Because the manipulators’ shameless
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