About coaches

There are two kinds of coaches. Those who give you answers and those who give you questions.

There’s a place for both but it’s likely that only one is a good match for you.

The one who has the answers tells you what to do to achieve your goals, the other one helps you figure this out for yourself.

In the first case you trust the coach to have the experience to know what’s best for you, in the second case the coach trusts you to have the ability to know what’s best for you.

In the former case the job of finding the right question is yours, in the latter case it’s the coach’s job.

It pays to become conscious about which one you need before hiring your coach.

(And if you’re a coach, it’s just as valuable to understand your approach in this regard.)

Check out my new book
The PATH to Strategic Impact

Get my free guide The Best Talk of Your Life.
Finally give talks that actually change things.

You’ll get the guide and my free weekly briefing “This Moment Counts.
Unsubscribe anytime. I value your privacy.

Read More

If only they knew

A big mistake in communication is to assume that others would arrive at the same conclusions as you do if only they knew the same.

Read »

Tesla’s marketing

The easiest way to get people talking about your product is to start with a product that’s worth talking about. That’s why, for example, the

Read »