The Game of Netflix

Speaking is quickly turning into the game of Netflix. It used to be that as a speaker we could rely on our audience to be sort of our prisoners. Whether it was in a meeting, at a conference or at any other occasion, once we had started talking, our audience was pretty much stuck to their chairs and we had privileged access to their attention.

That’s not the case anymore. Since speakers have become just another small screen among all the other screens we’re looking at throughout our day, we’re suddenly competing with Netflix, YouTube et al. A great show on the large streaming platform manages to grab our attention for an extended amount of time. Many speakers currently fail to do so because they still rely on telling their story just as they were used to from offline situations. Yet, on a small screen it’s much harder to hold the attention of a viewer if you fail to get to the point quickly. Or if you don’t engage with your audience. If what you say doesn’t resonate. Many viewers aren’t very patient towards bad shows. They are not going to be patient towards boring presentations.

Add to that all the distractions that come with Mail, Instagram, Google, a good book etc. and it becomes way harder for people to cut through the noise if their story doesn’t nail it.

The bars have been risen a lot to make listening to your story worthwhile. As a speaker, you need to adapt quickly to the new situation in order to get your story heard. Because if you don’t, your audience will just switch their attention to something more engaging.

(PS: If you want to level up quickly, you might want to consider a coaching).

GENEROUS COMMUNICATORS SHARE!

May I ask you a favor? You’re smart and you know a thing or two about communicating. Please take a moment to share one piece of advice with at least one person who needs to hear this.
Share on facebook
Share on twitter
Share on linkedin
Share on pinterest

Read More

The final hurdle

Too many great ideas, products, and projects fail at the final hurdle if the pitch doesn’t convince the decision maker. This is kind of frustrating

Read »

The future, now!

Many people think of pitching as the act of selling an idea or a product. It’s not. Because pitching is not about you making a

Read »

Reflections

Hope, you are well. So much is turned upside down these days. Businesses all over the world are struggling to understand what the current situation

Read »
Dr. Michael Gerharz

Dr. Michael Gerharz