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Reading their news

What are your customers reading?
How do they speak with each other?
What are they saying about your product?
Or about other products?
What words do they use to describe their problems?
What bothers them?
What excites them?

These are all questions that have become much easier to answer than before. Thanks to social media we can much more easily immerse ourselves in the world of our customers. Doing so is a great step to learning their language and understanding their problems.

Relevance starts with empathy. Empathy starts with open eyes.

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What do you mean?

Imagine you meet a good friend of yours for a beer. You tell them about your newest idea. As they respond with a blank stare,

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The TV show Ted Lasso is full of interesting, rich characters. One of them is Nate, the kit man who became assistant coach and later

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The Art of Communicating

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