Most small businesses don’t lose customers to the competition. They lose them to confusion. Imagine two restaurants side by side. One has a sign: “Best
The moment your customers feel seen, they stop shopping around. When you realize this, it’s no wonder that customers keep their eyes open for alternatives.
If you challenge the status quo but can’t explain how, you’re not transforming anything. You’re just making noise. If people need a dictionary to understand
Somewhere along the way, “professional” communication became dry, corporate, and utterly forgettable. Businesses love the cautious wording. Overworked sentences. Industry-approved jargon. The kind of words
When a team aligns on a PATH they passionately believe in, they become unstoppable. That’s the whole premise of “The PATH to Strategic Impact”. And
A football team that just stands there, waiting for the ball, is technically playing by the rules. But of course, they’ll lose. A tennis player