This week, I’m asking one simple but important question each day for you to ponder (on your own or with your team):
When a customer reads your “about us” page, would they come to the conclusion that they are included in “us”?
This week, I’m asking one simple but important question each day for you to ponder (on your own or with your team):
When a customer reads your “about us” page, would they come to the conclusion that they are included in “us”?
The easiest way to bore a smart person is to figure everything out for them, isn’t it? But it’s exactly what happens in many talks.
Here’s a simple truth that great authors understand:We start reading. Then we keep reading. In other words: The story unfolds. Step by step. Specifically, a
Insisting that you are right and the others are wrong has never changed anyone’s opinion. Repeating the same arguments, only louder, doesn’t work, either. Making