This week, I’m asking one simple but important question each day for you to ponder (on your own or with your team):
When a customer reads your “about us” page, would they come to the conclusion that they are included in “us”?
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“How would you improve it?” vs. “What would you improve?” The latter is satisfied by “I don’t like this aspect and that one”. It invites destructive
It’s hard to understand how, after 1964, anyone could still want to lead a tobacco company. The surgeon general’s report from 1964 clearly and unmistakably
The purpose of a strategy is to change the world in a way that the chances of success increase. Crucially, you need to figure out
