This week, I’m asking one simple but important question each day for you to ponder (on your own or with your team):
When a customer reads your “about us” page, would they come to the conclusion that they are included in “us”?
This week, I’m asking one simple but important question each day for you to ponder (on your own or with your team):
When a customer reads your “about us” page, would they come to the conclusion that they are included in “us”?


Get my free guide The Best Talk of Your Life.
Finally give talks that actually change things.
You’ll get the guide and my free weekly briefing “This Moment Counts.
Unsubscribe anytime. I value your privacy.
The only reason to give a talk is that there’s a gap between what your audience sees and what you see. The purpose of a
It’s every speaker’s dream: To turn our audiences into raving advocates of our story. Of course, if that’s what we’re up to, then the important