Who is “us”?

This week, I’m asking one simple but important question each day for you to ponder (on your own or with your team):

When a customer reads your “about us” page, would they come to the conclusion that they are included in “us”?

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Bypasses

Straight lines are not always the quickest path. That’s why bypasses exist. It might be shorter to drive straight through the town, but the detour

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The things we see

The only reason to give a talk is that there’s a gap between what your audience sees and what you see. The purpose of a

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Every speaker’s dream

It’s every speaker’s dream: To turn our audiences into raving advocates of our story. Of course, if that’s what we’re up to, then the important

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