This week, I’m asking one simple but important question each day for you to ponder (on your own or with your team):
When a customer reads your “about us” page, would they come to the conclusion that they are included in “us”?
The Simplicity Initiative
Recently at Confused Corp, they launched the ‘Simplicity Initiative’. In a team meeting, one brave soul asked, “What’s the goal of this initiative?” The manager,