Who is “us”?

This week, I’m asking one simple but important question each day for you to ponder (on your own or with your team):

When a customer reads your “about us” page, would they come to the conclusion that they are included in “us”?

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Charismatic founders

There’s this certain breed of super charismatic founders. You could listen to them for hours and after the meeting you’ll leave with a feeling of

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