Bypasses

Straight lines are not always the quickest path.

That’s why bypasses exist. It might be shorter to drive straight through the town, but the detour is quicker because you travel faster. It’s a clear, fast track without all of the messy obstacles and annoyances that city traffic brings with it.

But (a big but): It took time and (a lot of) money and workforce to build the detour.

Now that it’s ready, you wouldn’t want to miss it.

It’s the same with clarity. It takes time and commitment to achieve it. But when it’s there you wouldn’t want to miss it.

The problem: Not everyone is willing to make that investment.

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Bad timing

Timing can make or break your communication. You might have the perfect message for your audience. A message they would normally totally fall in love

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