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What’s at stake?

If I didn’t follow your advice what would happen? Where would I be missing out?

Because why would I listen if nothing’s at stake?

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Toxic vagueness

Some people cover everything they say in a fuzzy layer of vagueness so they can never be questioned or challenged. It’s a sign of a

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The Taxi Incident

So you’re the CEO.You’ve just landed from a business trip and need to get back to the office.You jump into a taxi. But instead of

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Oh, that’s me!

“Oh, that’s me! I’m struggling with the exact same thing.” When a marketer sparks that feeling, it opens the door to my attention. The default

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