Short reminder: If you don’t decide on what matters most, you’re effectively delegating that decision to your audience.
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So, I’m not a designer. But I design all my visuals myself. I’ve adapted a posture that I call “the posture of the lazy designer”
“Looking from my audience’s perspective was a real game changer. Why did no-one teach us that before?” That was the feedback I’ve received a couple
“So what was the big message from the meeting?” “I’m not sure.” “Come on, there must have been something.” “They had this whole thing about