“Looking from my audience’s perspective was a real game changer. Why did no-one teach us that before?”
That was the feedback I’ve received a couple of weeks after a recent workshop.
I think it’s an excellent question. How is that still a game-changer?
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Bad newspapers lead with fake tension.Great newspapers lead with real tension.What’s the difference? Fake tension is created by holding information back.Real tension is created by
Simple beats fancy. This is what so many communicators get wrong. They overthink communication. They search for a more “eloquent” way to express an idea.Or
