Search
Close this search box.

What do you want to be known for?

What do you want to be known for? You won’t believe how many businesses don’t have a compelling answer to that simple question.

And yet, every action they take contributes to their fame. Every product they release. Every keynote their CEO gives. Every post they publish. Every sales presentation they make. Every call to customer support. Every mail. Proposal. Conversation. …

If these actions are inconsistent, the story of that business will be fuzzy at best.

Hence, marketing.

Huge budgets are allocated to create a public image. Agencies come up with something that sounds good and looks good. But more often than not, that image doesn’t match what customers experience when they reach out, use the product, or are otherwise exposed to the business.

What do you want to be known for?
If you don’t decide someone else will.

The biggest lever to own what the public thinks of you is to find clarity about that yourself. Uncover what a) you’re incredibly good at, b) you are passionate about, and c) makes you a profit. Based on that define what you want to be known for. The shorter the better.

Then light the path for the whole team. When the path is lit brightly (and when it’s aligned to what the team aspires to) you can trust them to do the right thing. Their actions will be aligned with the path. And so, every action anyone in your business takes contributes to becoming known for the right thing.

Get Daily Insights on The Art of Communicating for Free

Read More

Contagious behavior

His employees immediately knew when Martin was onto something. It showed in his eyes, his voice, and his gestures. Not that it was a big

Read »

Curiosity has joined the party

Confusion’s best mate is Complexity.Clarity’s best mate is Curiosity. Luckily, Complexity and Curiosity are friends, too. When you need to explain a complex idea with

Read »

Daily insights on
The Art of Communicating

Find the right words and
make a bigger impact!!
You can opt-out any time but I think you’ll really like what you get. Please see my privacy terms.