“We are awesome!”
That, in essence, is the summary of 99% of all sales pitches.
Yet, that’s not what decision makers care for. At all.
Decision makers care for how awesome they are. And whether buying your product will make them even more awesome. To make them see how is the actual job of a sales pitch.
Make it about them, not you.
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For most people, passion is not something that just comes along and says “hello”. It’s not something you wait for and suddenly, it’s there and
If you want people to move,here’s a wild thought: Light them a path they actually want to walk. Of course, you could try other methods:
Most stories can be told in a couple of minutes, sometimes less. Good stories resonate way longer. Great ones even for years and decades. Most
