“We are awesome!”
That, in essence, is the summary of 99% of all sales pitches.
Yet, that’s not what decision makers care for. At all.
Decision makers care for how awesome they are. And whether buying your product will make them even more awesome. To make them see how is the actual job of a sales pitch.
Make it about them, not you.
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If you struggle to cut to the core, then try this simple approach. It works every time. Step 1: Commit to something as the core
“One of the biggest strategic mistakes you can make is to fail to make the most of your victories. Yet even brilliant leaders sometimes make