“We are awesome!”
That, in essence, is the summary of 99% of all sales pitches.
Yet, that’s not what decision makers care for. At all.
Decision makers care for how awesome they are. And whether buying your product will make them even more awesome. To make them see how is the actual job of a sales pitch.
Make it about them, not you.
Get The Art of Communicating in your inbox.
Short and actionable posts on how to find words that drive action.
I value your privacy. No spam. Just “Great stuff, brilliantly articulated” (to use the words of longtime reader David).
A leader who lights the path doesn’t give you a map.They hand you a torch. A very common (and disastrous) view on leadership is that
Something’s wrong in the professional speaking world and it’s paying to speak. There’s a significant number of large scale events where many of the speakers
“I’m sorry” is a powerful phrase, not only in personal relationships but also in business. Many businesses struggle with saying “sorry”. When a customer complains,
