This is one of the big misconceptions about clarity:
You think the problem is they don’t get it.
But sometimes they do.
And just don’t care.
We tend to blame misunderstandings when things fall flat.
So we explain it again.
Argue why we’re right and they’re wrong.
Persuade harder.
But what if the problem isn’t clarity but relevance?
They understood you just fine.
They just didn’t see why it mattered.
What would need to change in your message to feel impossible to ignore?
Keep lighting the path!
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Think of a room somewhere in a house. Maybe there’s a sofa inside. Someone’s reading a book. What do you see?How does her hair look
Of course. That’s what covers are for. A good cover sets the expectations for reading the book. It tells us what it is about and
Tick all boxes that apply: □ listen carefully to every single word□ look the speaker up on LinkedIn□ catch up on this morning’s emails□ surf
