-> Passionate beats eloquent
-> Prominent beats competent
-> Relatable beats spectacular
-> Relevant beats fancy
-> Simple beats complex
-> Useful beats beautiful
-> Wow beats aha in the short run
-> Aha beats wow in the long run
Don’t persuade harder, resonate stronger!
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Every once in a while a study pops up that proves the importance of the first few seconds of a speech. Often, the conclusion is
I’d say it’s grandiose words. Words that sound ambitious but don’t shape a single decision. Messages like “We are the most customer-centric company.” Sounds truly