-> Passionate beats eloquent
-> Prominent beats competent
-> Relatable beats spectacular
-> Relevant beats fancy
-> Simple beats complex
-> Useful beats beautiful
-> Wow beats aha in the short run
-> Aha beats wow in the long run
Don’t persuade harder, resonate stronger!
First we had command & control.Then came the carrot & the stick.Today we have leading by example.Next is lighting the path. Let’s take a closer
When we tell our story, the ultimate result is when people pass our message along. But let’s face it: Passing anything along is kind of
You’re not Apple. Neither Red Bull nor Tesla. Keynotes that work for Apple won’t work for you. You just don’t have the media attention that
