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This is the game you’re in

-> Passionate beats eloquent
-> Prominent beats competent
-> Relatable beats spectacular
-> Relevant beats fancy
-> Simple beats complex
-> Useful beats beautiful
-> Wow beats aha in the short run
-> Aha beats wow in the long run

Don’t persuade harder, resonate stronger!

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An unfair advantage

There’s this rare breed of communicators who just seem to nail it with every single word. They speak with such a level of clarity that

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We need more structure

Maybe you do. But maybe you need something else. Like, for example, clarity. The two are not to be confused. Many websites are well structured.

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The Art of Communicating

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