The purpose of this headline

… is to make you click on it.

(Apparently, it worked).

Check out my new book
The PATH to Strategic Impact

Get The Art of Communicating in your inbox.
Short and actionable posts on how to find words that drive action.

I value your privacy. No spam. Just “Great stuff, brilliantly articulated” (to use the words of longtime reader David).

What if, just for today, you assumed that everything you believe is false? That the others are, in fact, right. That their objections to your

The CEO grabs the mic to announce the new initiative: “Team, we’re gonna run a marathon. And it’s gonna be amazing. We’re gonna crush the

You might copywrite a text faster than anyone else in town. But on the other side of the planet, I can find someone who writes