This is so exciting

Does it make you feel excited?

Often, that’s all you need to know.

If it doesn’t, refine your story. Perhaps even your idea if that’s the issue.

But don’t expect your audience to get excited if you aren’t.

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I’m so excited

The crucial question that’s almost never asked when preparing a talk: Am I excited? Instead, preparation is dominated by “Does it make sense?” Which is

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Subtract and amplify

When a story doesn’t work, the default approach is to add more information. Explain it in greater detail. Come up with more reasons for why

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