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The sweet spot

The sweet spot for running a sustainable business is to do things that
i. you are deeply passionate about,
ii. unbelievably good at and
iii. can make a healthy profit from.

Three common misconceptions about the sweet spot:
No. 1: Because it’s your passion, it’s not hard work.
No. 2: Because you’re good at it, it’s easy.
No. 3: Because people pay you, it’s profitable.

All three can be true. But you shouldn’t count on it.

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Changing your mind

You often hear me saying how trust is created when you consistently say what you mean and mean what you say. But, as with most

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