The sweet spot for running a sustainable business is to do things that
i. you are deeply passionate about,
ii. unbelievably good at and
iii. can make a healthy profit from.
Three common misconceptions about the sweet spot:
No. 1: Because it’s your passion, it’s not hard work.
No. 2: Because you’re good at it, it’s easy.
No. 3: Because people pay you, it’s profitable.
All three can be true. But you shouldn’t count on it.
During the shooting of his film “The Flying Doctors of East Africa” Werner Herzog made an interesting discovery about how humans perceive images (emphasis mine):
Quick-witted people are quick-witted because they often respond quickly. Quite simply they have a lot of practice at being quick-witted. If they do it often
My elementary school teacher kept telling me that I couldn’t make it in grammar school because I was too quiet. I graduated top of my
