The sweet spot for running a sustainable business is to do things that
i. you are deeply passionate about,
ii. unbelievably good at and
iii. can make a healthy profit from.
Three common misconceptions about the sweet spot:
No. 1: Because it’s your passion, it’s not hard work.
No. 2: Because you’re good at it, it’s easy.
No. 3: Because people pay you, it’s profitable.
All three can be true. But you shouldn’t count on it.
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Stories are powerful. Which is why they are often misused. The more emotional, the greater the potential for misuse. A couple of years back, at
Heading into 2023, here are two important questions worth reflecting upon: Why do the people you serve deserve your effort?Who do you proudly exclude? If